TOYO TIRES Showcase European presence at Essen Motor Show, 2018

November 16, 2018

Essen Motor Show: The Largest Tuning Car Show in Europe

Hyogo, Japan – November 16, 2018 – Toyo Tire & Rubber Co., Ltd. (Headquarters: Itami City, Hyogo Prefecture; President: Takashi Shimizu) will exhibit an enhanced TOYO TIRES global booth at the Essen Motor Show, Germany, from November 30 to December 9.

Following design cues from TOYO TIRES participation at Tokyo Auto Salon, the enlarged TOYO TIRES Essen booth will present a range of European products including three new tires. The products will be showcased on unique cars, some of which have never before been displayed in Europe.

A world debut for the new street sport tire “PROXES TR1,” commences with a press conference on November 30.  This new product, the latest addition to the TOYO TIRES Global Flagship Brand series, “PROXES”, goes on sale in Europe from Spring 2019.

The TOYO TIRES booth will be displaying a unique selection of tuning cars including Ken Block’s World Rally Cross car, the Ford Fiesta RX43. Joining this, will be one of the winning cars in the SUV category at the Tokyo Auto Salon Costume Car Contest 2018, the Pandem Ford F-150 Raptor which runs on OPEN COUNTRY M/T.

World-famous professional rally and rallycross driver, Ken Block, will be signing autographs and giving away free merchandise from the TOYO TIRES booth on December 4 and 5.

■ TOYO TIRES Booth: Hall 3 Booth 3A29

■ Tires being displayed at the Toyo Tires Booth

Product name

■ Essen Motor Show Profile
Dates: November 30 (Fri.)–December 9 (Sun.), 2018
Location: Essen, Germany

Essen Motor Show is Europe’s largest and most important performance show for tuning & motor sports. Since 1967, the audience has grown to over 350.000 car lovers annually. Currently more than 500 exhibitors, including car manufacturers and automotive parts manufacturers, present their products at the exhibition, including multiple innovations and premieres. The exhibition completely fills Essen Messe hall’s 100.000m2 of exhibition space.

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